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It may shock you to find out, but according to research from the Baynard Institute, 96% of people that walk into a retail store do not make a purchase. Furthermore, 39% of people have no intention of making a purchase and are just browsing. These percentages reflect the challenges that retail stores face when attempting to convert potential shoppers into buyers. It’s interesting to note that most shoppers would rather avoid conversing with sales representatives, as evident by the high demand for self-service checkouts. People do not like to get pressured into things, as they do not like watching people as they try to persuade them into something. Most find this behavior irritant and want to be left alone when shopping. Another factor worth considering is what retailers refer to as abandonment. Abandonment is when people get set on buying an item and then change their minds. In the online sphere, this rate is as high as 70%. However, in most cases, shoppers never intended to purchase the item in the first place. We all also have a built-in mechanism that kicks in when we have to pay for something. A psychological block that people have to have significant enticement to overcome before making a purchase.

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